Consumer Protection in E-Commerce: Ensuring Speedy Justice through Efficient Redressal Mechanisms in India

Abstract: The liberalization of India's economy paved the way for technological advancements and the proliferation of e-commerce. As e-commerce becomes an integral part of daily life by one or other means, consumer protection is essential to safeguard consumer rights effectively and to address challenges ensuring a secure and trustworthy environment that supports continued growth and economic development. This study examines the landscape of consumer protection in e-commerce within the framework of Indian law focusing on the implications for ensuring speedy justice in resolving disputes. The study analyses the provisions of the Consumer Protection Act 2019 and its E-Commerce Rules 2020 highlighting their role in shaping consumer protection standards and timely redressal of its disputes. Despite, challenges persist including delays in dispute resolution processes, bureaucratic inefficiencies and limited consumer awareness of redressal mechanisms. This study offers suggestion for legislative reforms to streamline procedures and strengthen compliance requirements for e-commerce platforms. It also emphasizes the impact of technological advancements on consumer protection. In conclusion, the researcher addressing challenges fostering a transparent and equitable e-commerce environment that prioritizes consumer rights and secure timely resolution of disputes ensuring speedy justice.