The Impact of Transparency on the Intention to Donate Online through the Kitabisa.com Platform

Abstract : This study aims to explore the impact of transparency on the intention to donate online via the Kitabisa.com platform. It employs a quantitative research approach, using primary data collected through online questionnaires distributed via WhatsApp to 100 Accounting students in Banda Aceh. The sampling method used is purposive sampling. The data was analyzed using simple linear regression with the assistance of SPSS 26 software. The findings indicate that transparency significantly influences the intention to donate online through the Kitabisa.com platform.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-10-16
DOI
https://doi.org/10.5281/zenodo.13937803
Primary Topic
Consumer Behavior and Marketing Influence
Type
article
Field-Weighted Citation Impact
0.00
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article

The Impact of Transparency on the Intention to Donate Online through the Kitabisa.com Platform

Zenodo (CERN European Organization for Nuclear Research)
Consumer Behavior and Marketing Influence
article

The Impact of Transparency on the Intention to Donate Online through the Kitabisa.com Platform

article en

Abstract

Abstract : This study aims to explore the impact of transparency on the intention to donate online via the Kitabisa.com platform. It employs a quantitative research approach, using primary data collected through online questionnaires distributed via WhatsApp to 100 Accounting students in Banda Aceh. The sampling method used is purposive sampling. The data was analyzed using simple linear regression with the assistance of SPSS 26 software. The findings indicate that transparency significantly influences the intention to donate online through the Kitabisa.com platform.

Zenodo (CERN European Organization for Nuclear Research)
Universitas Syiah Kuala (ID)
Openalex Percentile: Top 46%
Consumer Behavior and Marketing Influence
DOIOpen Access PDFOpenAlex
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