Evaluating University Crisis Management: A Neutrosophic LogTODIM Framework for Public Opinion

The evaluation of public opinion management capability for public crises in universities assesses the ability of universities to guide and handle public opinion during crises. The evaluation covers areas such as opinion monitoring, crisis response, information dissemination, and media communication. Through a systematic assessment, universities can improve their crisis management capabilities, reduce the spread of negative public opinion, and maintain campus stability and reputation. The public opinion management capability evaluation for public crises in universities is multiple-attribute group decision-making (MAGDM). Recently, the Logarithmic TODIM (LogTODIM) technique was interpreted to cope with MAGDM. The single-valued neutrosophic sets (SVNSs) are interpreted as decision tools for characterizing fuzzy data during the public opinion management capability evaluation for public crises in universities. In this study, the single-valued neutrosophic number combined Logarithmic TODIM (SVNN-Com-LogTODIM) technique based on the SVNN Hamming distance (SVNNHD) and SVNN Euclidean distance (SVNNED) is interpreted to solve the MAGDM under SVNSs. Conclusively, numerical study for public opinion management capability evaluation for public crises in universities is interpreted to elucidate the SVNN-Com-LogTODIM technique through comparative analysis.