Professionalization from above in domestic work: Accessing work on marketplace platforms

Domestic work has always been a quintessential example of invisible labour. In this article, I explore how workers build individual visibility on marketplace platforms. Drawing on semi-structured interviews with workers who use different marketplace platforms in Geneva and surrounding areas to find domestic work, I show how visibility on marketplace platforms requires invisible work and a different set of skills, competencies, codes of conduct and client management. I argue that visibility on marketplace platforms can be interpreted as a form of professionalization from above. On one hand, visibility becomes a barrier to entry in finding work. The different requirements for building visibility lead to an institutionalization of standardized skills and practices necessary to access work on the platform. On the other hand, marketplace platforms ignore the formality of the employment relationship and decent wages, which are externalized and managed between workers and the platform clients.