Factors Shaping Charter School Leaders’ Student Recruitment Practices in Southern Nevada

Charter schools have witnessed significant growth in the United States, accompanied by increased diversity among student populations. However, Southern Nevada charter schools diverge from national trends, enrolling a less racially and socioeconomically diverse student population. This study examined factors that shape charter school leaders’ student recruitment practices in Southern Nevada. In addition to addressing the lack of literature coverage on Southern Nevada charter schools’ demographics, this study also introduced new research regarding the predicament of charter school demographics in Southern Nevada. Using a case study approach, data from 16 charter school leaders and staff members across four identified charter schools were gathered, alongside website analysis and enrollment data review. Three main themes emerged: challenges related to complex public funding, difficulties in community outreach and informing about admission processes, and constraints imposed by charter school enrollment caps and application procedures. Based on these findings, the recommendations were provided for both policymakers and charter school leaders. This study lays the groundwork for discussions aimed at enhancing charter school recruitment practices and addressing public funding complexities, fostering greater inclusivity in Southern Nevada’s educational landscape.