Perception of the local community on the role of the gandaresa woman in the preservation of intangible cultural heritage through tourism

In rural territories, tourism products are offering unique experiences to communities and tourists who are interested in knowing the experiences and traditions of these places, where communities are essential for the preservation and transmission of intangible cultural heritage. The world’s competent authorities are aware of the importance of safeguarding tangible and intangible cultural heritage, as well as the role of local communities in its preservation, which is vital for its future. This study aims to understand the perception of the Gândara community in the municipalities of Vagos, Mira and Cantanhede (Portugal) about the role of 'Gandaresa Women' in safeguarding intangible cultural heritage through tourism. The Gandaresa Woman is a fundamental element in the creation of the local and regional identity of these territories, being a vehicle for the transmission of traditions and knowledge between generations. Interviews were conducted with the population living in the territories of Vagos, Mira, and Cantanhede (Portugal). The results show the evident importance that these women had in the transmission of traditions and knowledge, that have been passed from generation to generation. It is essential to raise awareness in the resident communities towards a greater knowledge of their culture, and tourism has an active role in the preservation of the Gandarês heritage. The combination of tourist activity with the revitalisation of this heritage seems to be accepted by the local community.