HYBRID EMPLOYMENT IN UKRAINIAN IT COMPANIES: IMPACT ON PERSONNEL POTENTIAL AND PRODUCTIVITY

The authors provided a theoretical analysis of the impact of hybrid employment on personnel capacity and productivity in Ukrainian IT companies. The article analyzed features of hybrid work's short-term and long-term effects under both pandemic and wartime conditions. The study argues that, when supported by strategic management, this form of employment can enhance organizational resilience, reduce employees turnover, and improve the efficiency of team interaction. A conceptual framework for assessing hybrid work effectiveness is proposed, covering three key dimensions: productivity, personnel capacity, and business performance. The authors recommended implementing OKR systems, HR analytics, and regular employee feedback mechanisms to improve the quality of human resource management in hybrid settings.