Communicative Fairness in the Aspect of Digital Culture

The article proves that in a new paradigm of digital communication the most actual problem is a problem of normative and value foundations of morality, ethic and verbal behavior of the speaking person. In the changing conditions of reality it is very actual to identify communicative fairness of discursive practices implemented in the virtual space of digital interaction. The category of communicative fairness is applicable to all typical scenarios of social interaction and can be used to evaluate any intentional type of language constructions. It is proved that this category greatly expands the possibility of a comprehensive description of various communicative situations in the conditions of digital culture.