COMPETENCY-BASED APPROACH TO PERSONNEL MANAGEMENT AS THE KEY TO EFFECTIVE ORGANIZATIONAL DEVELOPMENT IN THE CONDITIONS OF MODERN CHALLENGES

The article examines the evolution of approaches to personnel management – from administrative-bureaucratic models to modern strategic human resources management, based on the competency approach. Special attention is paid to the transformation of HR management functions in the context of global crises, war, instability and changes in the labor market. The essence of the concept of competence as an integral characteristic of an employee, which includes not only knowledge, skills and abilities, but also motivation, adaptability, responsibility and the ability to self-development, is analyzed. The paper reveals the applied possibilities of the competency approach in strategic personnel management, in particular in the formation of HR strategies, personnel assessment, training and development planning. The author's graphic diagram of the structure of the competency approach is presented, which visualizes the relationship between knowledge, skills, motivation, behavior and strategic results. The importance of the conscious implementation of the approach in HR practices is emphasized, as well as its role in increasing the adaptability of organizations and creating competitive advantages.