Structural Components of Collective Creativity Type: Specificity of Producer Performance in the Cultural Creation of the 21st Century

The study addresses the phenomenon of production, the analysis of which belongs to the innovative sphere of humanities and the problem of artistic creativity, which has the status of a classic. The problematic field of the article is built at the intersection of cultural studies, psychology, aesthetics and art history, which testifies to the interdisciplinary nature of the material under study. The emphasis on the collective type of artistic creativity recreates the dynamic nature of this aesthetic and psychological structure, its role in the cultural creation of the twenty-first century, and the special place that the producer’s activity occupies in this context. The reconstruction of the history of the term producer shows that having developed in the context of ancient Greek choral art, it has undergone significant modifications, although it is associated primarily with cinema and television, performing creative, economic and organisational and production functions. Thus, the producer not only demonstrates the diversity of activities, but also reveals creative potential, and in the process of cooperation with representatives of other screen professions, activates a dialogue that makes it possible to create a work of art. Particular emphasis is placed on the fact that the structural components of the collective type of artistic creativity have increased, as well as on the spheres of activity of the producer, which in the first decades of the twenty-first century has significantly expanded, overcoming the boundaries of cinema and television. The study argues that during different historical and cultural stages, the producer activity was correlated with those art forms that belonged to the collective type of creativity. It has gained particular importance in the context of new artistic and entertainment forms of contemporary culture, the process of technologisation of art and show business.