Beyond Ideation - Potentials and Challenges of Creativity in the Entrepreneurial Organisation of Life

This conceptual paper explores how creativity can be systematically integrated into Entrepreneurial Life Design (ELD) to enhance effectiveness. ELD applies Design Thinking principles to life, emphasising intentional and flexible life planning, similar to how designers approach projects (Burnett & Evans, 2018). Creativity, defined as generating new and valuable ideas, is critical in recognising and exploiting opportunities (Shane & Venkataraman, 2000). The research investigates how self-regulation and emotion management influence creative phases in ELD and how targeted interventions based on the Personality Systems Interaction (PSI) theory can optimise creativity. These findings offer practical implications for fostering creativity in Life Design.