The impact of detailed architectural elements on the mental image of the university campus

BACKGROUND AND OBJECTIVES: The urban environment on a university campus is constituted by a complex and multifaceted fabric, comprising a diverse array of elements. An understanding of the configuration and relationships between these elements enables designers and planners to create urban architecture that meets the needs of residents. The present study seeks to identify the specific factors that shape the mental image of the urban fabric of the University of Mosul campus. To this end, it reviews and analyses some related studies.METHODS: This study used a mixed methodology, including quantitative and qualitative methods, to evaluate the impact of architectural elements on the mental image of a university campus. Qualitative information was collected through interviews with urban design experts and old pioneers, while a semi-structured questionnaire was administered to professors, graduate students, and final-year students at the Department of Architecture to obtain quantitative data. The aim was to build on the data and obtain reliable results.FINDINGS: The results show the most important elements that impacted the mental image, with the opening elements being the most memorable, as they were recognized with about 92% accuracy. In contrast, the plant elements group had less impact, being identified with approximately 33% accuracy.CONCLUSION: Understanding the process of forming mental images of the urban environment is crucial for future city quality enhancement. Mental images consist of physical and non-physical elements, and attention to detail, aesthetics, and people's preferences can lead to sustainable urban design. The location, design, and functionality of elements and social activities can significantly impact the mental image, influencing comfort, security, and belonging.