FORMATION OF A MANAGEMENT SYSTEM FOR THE ECONOMIC POTENTIAL OF AN AGRICULTURAL ENTERPRISE

Abstract. The article is devoted to the justification of the essence of the management system of the economic potential of agrarian enterprises. The need to form an effective and efficient system of managing the company's potential is related to the task of increasing the effectiveness of achieving the company's strategic and tactical goals. In the process of research, the analysis of scientific literature revealed that scientists lack a single approach to uncovering the essence of the system of managing the economic potential of enterprises and its important component - the potential management mechanism. Enterprise potential management is considered using different approaches. It was concluded that for effective and successful management of the potential of enterprises, it is necessary to comprehensively use methods, means, elements of different schools and approaches. A system of principles of enterprise potential management (scientific, goal-oriented, comprehensive, integrated, etc.) is proposed. Since the limitless approaches and variants of management functions are presented in literary sources, the authors include planning, organization, motivation, control and coordination among the general functions of managing the economic potential of the enterprise. The fundamental regularities, properties of the functioning of the economic potential of the enterprise, namely dynamism, elasticity, stability, etc., are revealed. The economic potential of the enterprise is considered as a certain system that has all the properties inherent in the system. The elements of the process of managing the economic potential of the enterprise include the purpose of management, the state of the managed subsystem, the problem, the management decision, and the knowledge and skills of the enterprise's personnel. The stages of the process of managing the economic potential of the enterprise are outlined, which begin with the definition of the mission and goals of the enterprise, specific tasks of managing the potential and end with the control and evaluation of the results of the implementation of the adopted decisions with a comparison of the result obtained from the implementation of the decision with the goal for the achievement of which the management process was carried out. It is justified that the system of managing the economic potential of the enterprise should have a purpose, tasks (functions), principles, methods, tools, with the help of which potential management problems are solved. It is argued that the concept of "enterprise management system" is broader in relation to the term "enterprise management mechanism". Methodologically, the management mechanism should be included in the enterprise management system. A comprehensive approach to the essence of the system of managing the economic potential of the enterprise provided the possibility of defining the concept of "system of managing the economic potential of the enterprise" as a set of methodological, economic, organizational, technological, technical, informational and communication components that provide influence on the processes of formation and building up of economic potential, directed to achieve the maximum efficiency of its implementation in the process of reproduction of factors of production, under constant control of its value and stimulation of growth. The study revealed the content of methodological, economic, organizational, technological, technical, information and communication components of the system. Characterizing the management system of the economic potential of the enterprise, its own goals, tasks (functions), principles, methods, tools, which are used to solve potential management problems, are formed. Important components of the management system of the economic potential of the enterprise, in addition to the subject and object of management, principles, functions and the mechanism of management, also include technology, technique and organization of management, information support and protective mechanisms (self-regulators). It was established that scientists lack a mutually agreed and unified opinion regarding the definition and construction of a mechanism for managing the economic potential of an enterprise. In this article, the mechanism for managing the economic potential of an enterprise is understood as a set of interconnected, agreed techniques and methods, tools and levers of influence of the subject of management on the object in order to ensure the manageability of the potential management system. Methods in management are divided into methods of influence of the subject of management on the object (economic, socio-psychological, administrative, legal) and methods of decision-making, which ensures the organization of terminology regarding methods and structures the mechanism of enterprise management.