DETERMINANT OF SAVING IN SHARIA BANK: THE CASE OF WERABE TOWN AD-MINISTRATION, SILTIE ZONE, CENETRAL ETHIOPIA REGION

ABSTRACT This study undertaken to investigate the determinants of saving in Sharia bank with specific in Werabe town. To achieve the aim of the study the Primary data was collected through survey ques-tionnaire. The study employed quantitative research approach and research design of this study was both descriptive and explanatory research design. A multi-stage probability sampling technique to get a sample of 399 respondents. Multiple linear regressions model descriptive statistics, were em-ployed to estimate the model and analyze with the help SPSS software. A total of ten independent variables were included in the regression this research is to test the effect of Religiosity, Service, Promotion, distance the bank, profit sharing, Income, Age, Education, financial literacy, attitude of customers to saving in Sharia bank. To conclude that the six independent determinant variables in-cluded in this study such as Service, promotion, Profit Sharing, Income, Age and Attitude of custom-er have positive relation and statistically significant effect on dependent variable saving in sharia bank Werabe town. Meanwhile, Religiosity, distance the bank, Education and financial literacy have no significant effect to their saving in Sharia bank. In order to be competitive, doing promotional work about the bank, doing advertising work by sponsoring in media and flyers, charity works and bazaars. Conducting awareness activities on a wide scale so that the society knows and understands the services provided by the Sharia bank. Regarding income of respondents’ government should play its role in facilitating job opportunities so as to increase income of respondents. Government better to making the bank branches more accessible to the community.