MOTIVATIONAL FACTORS OF TOURISM MANAGEMENT COLLEGE STUDENTS: EXAMINING THE ACADEMIC, PERSONAL, AND SOCIAL VARIABLES

This study, titled "Motivational Factors of Tourism Management College Students," employs a descriptive research design combined with quantitative data analysis to explore the motivations driving students in this field. A total of 266 respondents were randomly selected from a population sample of 216 tourism management students, utilizing both Google Forms and physical surveys. The survey included demographic profiles and motivational factors, with content validity established through expert review. Quantitative data were analyzed using SPSS software, employing mean scores and percentages for interpretation, while qualitative data underwent thematic analysis following Braun and Clarke's (2006) six-phase approach.