Integration development strategy of Xinjiang wine and cultural tourism industry

Xinjiang is a large area of wine grape planting and wine brewing in China. It is an inevitable trend to give full play to the natural resource conditions and historical cultural advantages of Xinjiang and promote the integration of wine and cultural tourism industry. At present, the integration development of Xinjiang wine and cultural tourism industry has formed a certain foundation through government policy guidance, wineries carrying out 'wine + cultural tourism' activities and leveraging exhibition festivals. But there are still many constraints. Therefore, it is necessary to further explore the wine culture, tell the 'Xinjiang wine story', continuously improve the operation ability of wine culture tourism, enrich the exhibition and festival activities to promote the deep integration of Xinjiang wine and cultural tourism industry.