Organizational Learning and Innovation Development for Logistics Firms in Thailand

Given its reputation as a leader in regional manufacturing, Thailand is well-positioned to meet the growing need for cross-border logistics services. “What is the effect of strategic competitive advantages on the advanced access of organizational learning and innovation development in logistics firms in Thailand?” is the research question for this research. Investigating the strategic competitive advantages of Thai logistics companies in relation to organizational learning and the innovation development is, thus, the primary objective of this study. There were 89 Thai logistics which notified as the members of the Thai International Freight Forwarders Association (TIFFA) recognized as the object of the study. This study is using structural equation modeling (SEM) as analysis tools. The primary goal of the research is to determine how organisational learning and strategic competitiveness relate to organisational performance. According to the study's findings, there is a strong link between inventive drives and organisational performance. The research framework may accommodate a range of industry environments and conditions as antecedents. It would be beneficial to the literature to extend this research in subsequent investigations.