Silkworm Development Strategy in Pasuruan, East Java

\nPasuruhan, East Java is one of the areas where there are farmers who cultivate silkworms of Samia cynthia ricini, in the cultivation process, farmers are affiliated with a company, namely CV Karya Usaha Petani Unggul (CV KUPU) Sutra. This company carries out silk production activities from upstream to downstream. The determination of the respondents was carried out by purposive or deliberate means. The number of respondents in this study was 16 people consisting of seed providers and feed providers, cultivators, spinners, weavers, batik, shoe craftsmen, knitting craftsmen and marketers. The analysis technique to determine the development strategy is to use the Quantitative Strategic Planning Matrix (QSPM). The result shows the priority development strategy for CV Kupu Sutra is to increase cooperation with new partners as buyers of silk products. While the alternative strategy applied by CV Kupu Sutra is to maximize the performance of employees who produce yarn.\n