Research on the strategy of high-quality development of winery tourism in Xinjiang

In this paper, using winery tourism, a new form of tourism, as the research object, a questionnaire survey was carried out by selecting 41 wineries in the four main wine producing areas of Xinjiang. Based on the current situation of the development of winery tourism in Xinjiang, the problems that restricted its high-quality development were summarized. Combining with the development ideas of domestic and foreign winery tourism, the strategy of high-quality development of Xinjiang winery tourism was put forward. The results showed that there were some problems restricting the high-quality development, such as low degree of industry integration, lack of characteristics of winery tourism projects, relatively low service, great tourism resistance, difficulty in attracting foreign tourists, and shortage of professional winery tourism talents. In response to the above problems, it was proposed to do a good top-level design, refine the tourism planning of wine winery, increase the cultivation of wine winery tourism brand, promote the development of leisure tourism of wine winery, enrich the leisure products of wine winery, improve the public service system of wine winery, promote of wine culture tourism, build an international tourism destination, strengthen the training of professionals, and actively promoted the coordinated development of the industry to promote the high-quality development of wine tourism in Xinjiang.