The Role of Customer Satisfaction on the Influence of Dinescape and Service Quality on Customer Loyalty

\nThe aim of this research is to analyze the role of customer satisfaction in the influence of dinescape and service quality on customer loyalty at Ndalem Kopi Solo Anyar Karanganyar. The population of this research is Ndalem Kopi Solo Anyar customers as many as 225 respondents. The data collection technique uses a questionnaire. The data analysis technique uses Structural Equation Modeling (SEM). Validity test uses CFA and factor loading > 0.50. Reliability test uses Cronbach's AIpha and CA > 0.60. The structural model shows good fit because the GFI, CFI, RMSEA, CMIN/DF, AGFI and TLI values are in accordance with the required criteria. The results of this research show that dinescape and service quality influence customer satisfaction. Dinescape has an influence on loyalty customers. Service quality has no influence on loyalty customers. Dinescape and service quality influence customer satisfaction through customer loyalty.\n