Understanding Place and People through Cultural Mapping Approach: Case study at Bachok, Kelantan

\nCultural mapping is a vital approach for understanding place and community. This approach also involves systematically identifying the tangible and intangible cultural heritage assets. However, lack of awareness and engagement between local people and related parties causing this heritage to be increasingly forgotten. Younger generations are increasingly moving to urban areas in search of better opportunities, leading to a loss of traditional knowledge and skills in rural communities. Bachok district is rich in cultural heritage, historical landmarks, traditional crafts, local folklore and communal rituals. The preservation of both tangible and intangible heritage in Bachok requires concerted efforts involving the community, government, and NGOs. Initiatives to document, promote, and integrate these cultural elements into education and tourism can help sustain Kelantan’s unique cultural identity amidst modern challenges. Developing cultural mapping through qualitative approaches provides a comprehensive understanding of cultural heritage and community dynamics. This might involve ethnographic methods such as interviews and participant observation. These qualitative data provide a nuanced understanding of the intangible cultural heritage, such as beliefs, customs, and artistic expressions, enriching the cultural map with context and meaning. As the result, a cultural mapping map are produce as a guide to the public and tourist. through this cultural mapping can can improve the economy of the local community and preserve their cultural and heritage.\n