“Everyone is Welcome Here!” Examining DMOs Accessibility Efforts

According to the CDC (2023), 27% of the U.S. population lives with some type of disability. In our globalized world, the heavy competition for visitors requires constant attention to marketing and communication strategies from DMOs. Websites is an important source of information for travelers with disabilities, as they need specific needs. This research examines DMOs' accessibility efforts, in their physical and communication aspects. It relies on a qualitative exploratory content analysis of seventeen DMO websites and social media channels. Preliminary findings show that the DMOs have distinct levels of accessibility content. There is an indication of different types of disabilities included and addressed in their physical and communication efforts, with participation from various local stakeholders. Further results to be shared at the conference will offer examples of best practices, assisting practitioners in their journeys towards accessibility.