From PGC to UGC to AIGC: Change of content paradigm

This research focuses on the rise of AIGC (Artificial Intelligence-Generated Content) in the content industry. With its efficient data processing and content creativity, AIGC has become an important driving force in the field of content production. Through comparative analysis before and after the introduction of the ‘ERNIE Bot’ in The Paper, this study explores how AIGC affects and reconstructs the content industry. The study found that AIGC technology significantly improved the efficiency of news production, optimized the path of content creation, made the content more accurate and personalized. The Paper uses ‘ERNIE Bot’ technology to not only improve the efficiency of content review but also to better understand audience preferences. However, the application of AIGC technology also brings challenges. The study also points out that the development of AIGC technology relies on the support of algorithms, meta-universes and blockchain technology, while also sparking discussions on intellectual property, copyright, ethics and other issues. Overall, the wide application of AIGC technology is profoundly changing the ecology of the content industry and journalism, providing new opportunities for content innovation and development. However, while enjoying the convenience brought by technology, it is also necessary to prudently deal with its potential risks and challenges.