POLITICAL PROPAGANDA ON SOCIAL MEDIA BETWEEN PERSUASION AND FACING BANS : THE CASE OF THE CRISIS BETWEEN ISRAEL AND PALESTINE

ABSTRACT: In the contemporary era, propaganda has succeeded in transforming global populations into consumers of ideas and content crafted by major corporations in concealed environments, which enforce cultural patterns with political and military dimensions. These corporations have capitalized on modern technologies to increase their persuasiveness and appeal, particularly with the rise of social media platforms, which have become prominent arenas for propaganda. Since the onset of the Israeli aggression against the Gaza Strip, Palestinian resistance has employed various strategies to disseminate its propaganda amidst the media blockade imposed on its outlets. The resistance has leveraged interactive platforms to expose atrocities and to win the battle for international public opinion. KEYWORDS : Media Discourse. Propaganda. Persuasion. Media Blackout