Consumer Morality Formation on Social Media Platforms: The Case of Guns in Brazil

Benjamin Rosenthal & Massimo Airoldi (2024) Journal of Macromarketing, 44(1), pp. 178-198 Abstract. Moral disputes regarding consumption issues are increasingly mediated by social media platforms. Nevertheless, there is a lack of research explaining how social media platforms shape consumer morality. Thus, this article combines large-scale quantitative text analysis with qualitative methods to explain the construction of moral discourses concerning guns on YouTube and Twitter among Brazilian...

Publication Details

Journal
Industrias Culturais (Universidade de Coimbra)
Published
2024-08-31
DOI
https://doi.org/10.58079/127pk
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Consumer Morality Formation on Social Media Platforms: The Case of Guns in Brazil

Industrias Culturais (Universidade de Coimbra)
Digital Marketing and Social Media
article

Consumer Morality Formation on Social Media Platforms: The Case of Guns in Brazil

article en

Abstract

Benjamin Rosenthal & Massimo Airoldi (2024) Journal of Macromarketing, 44(1), pp. 178-198 Abstract. Moral disputes regarding consumption issues are increasingly mediated by social media platforms. Nevertheless, there is a lack of research explaining how social media platforms shape consumer morality. Thus, this article combines large-scale quantitative text analysis with qualitative methods to explain the construction of moral discourses concerning guns on YouTube and Twitter among Brazilian...

Industrias Culturais (Universidade de Coimbra)
Peace, Justice and strong institutions
Openalex Percentile: Top 39%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Consumer Morality Formation on Social Media Platforms: The Case of Guns in Brazil · Industrias Culturais (Universidade de Coimbra) (2024) | TGRS Research Map | TGRS