The invention of the graphic author? – Fiore and McLuhan’s "Medium is the massage" (2)

"Rendezvous": this is the term I have chosen to describe The Medium is the massage because it seems to me to emphasize the relationship between its two main actors, Marshall McLuhan and Quentin Fiore, whom I briefly introduced in the first text of this series. More broadly, this lovely term (a nod to my native French) outlines an axis of reflection that I intend to evoke in the current publication: that of the originality of this book. Originality in the sense of “singularity”, a project for...