Chinese Business History Webinar: Madmen in Shanghai (Book Talk)

On November 8, 2024, Cécile Armand will present her recently published book Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) in the Chinese Business History Webinar Series organized by the Hong Kong Institute for the Humanities and Social Sciences. About the book: Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation ...