Semiotica per il real-time marketing. Il real-time marketing come strategia semiotica di visibilità organica e branding nelle piattaforme di social media

The article discusses real-time marketing as a semiotic strategy to enhance organic visibility on social media. Social platforms are vital for brands to communicate and engage with audiences, but organic reach is declining due to competition and algorithm changes. Real-time marketing, creating content around trending topics, offers a solution. The article uses semiotic methodology to analyse such content, exemplified by Oreoâs 2013 Super Bowl tweet, highlighting its effectiveness. It advocates a qualitative approach, examining top real-time marketing examples to understand the semiotic skills needed for effective communication on social media.