FACTORS INFLUENCING THE PROFITABILITY OF ONION (allium cepa) MARKETING IN ANAMBRA STATE, NIGERIA.

The study analyzed the factors influencing the profitability of onion marketing in Anambra State, Nigeria. This study employed a survey research design, using a structured questionnaire to collect primary data from 100 onion marketers in Awka South Local Government Anambra State, Nigeria. The sample was selected through multistage sampling techniques. Multiple regression analysis and 4-point likert scale were used to analyze the factors affecting onion marketing and constraints faced by the marketers. The findings revealed that age (coefficient = 0.125, p = 0.020), level of education (coefficient = 0.190, p = 0.000), and marketing experience (coefficient = 0.145, p = 0.001) positively affect onion marketing profits. Conversely, transportation costs (coefficient = -0.140, p = 0.002) and security challenges (coefficient = -0.095, p = 0.071) negatively impact profitability. The study identified key constraints, including high transportation costs (84%), lack of credit facilities (47%), and inadequate storage facilities. The research provided a comprehensive overview of the onion marketing sector, offering valuable insights for policymakers, financial institutions, and local stakeholders involved in the agricultural sector.