"LINGUOCULTURAL FOUNDATIONS OF NAME USAGE AND ADDRESS ETIQUETTE IN UZBEK SPEECH CULTURE"

This article examines the issue of name usage and address etiquette in Uzbek speech culture from a linguocultural perspective. Names and forms of address are studied not only as essential elements of language but also as means that reflect a nation’s mentality, historical development, and socio-cultural values. The study analyzes the formation of address forms, their social roles and functions, and their usage in various communicative situations. Furthermore, it highlights the ethical norms of address in the Uzbek language, their close connection with national traditions, and their influence on communicative culture based on principles of respect and deference. The findings have both theoretical and practical significance for the study of linguoculturology and speech culture.