Kolomentality, Nigeria's Underdevelopment, and Entrepreneurship Revolution

This study examines kolomentality, a culturally ingrained preference for foreign goods and lifestyles within the context of consumer behavior and indigenous entrepreneurship in Nigeria. Rooted in the country’s colonial legacy, kolomentality poses a significant challenge to industrial growth and economic self-reliance. Using a quantitative, cross-sectional survey design, data were collected from 210 respondents through a structured online questionnaire. Descriptive and inferential statistical tools, including regression analysis, chi-square tests, and Pearson correlation, were employed to explore the relationships among variables. Findings reveal that despite various government initiatives, the persistent preference for imported goods continues to undermine local industries. Respondents frequently associated foreign products with superior quality and status, indicating that cultural attitudes remain largely unaddressed by existing policy interventions. The study concludes that without tackling the psychological roots of consumption patterns, economic reforms alone may be insufficient. It recommends culturally informed strategies, public reorientation, education, and targeted incentives to support local entrepreneurship and sustainable development.