Electronic Customer Relationship Management (E-CRM) :A study of its Role, Influence and Benefits to E- Commerce

The research paper investigates the incorporation of electronic customer relationship management into e-commerce. It discusses how E-CRM systems improve customer satisfaction, loyalty, and retention through the use of digital technologies to customize interactions and facilitate communication. The research brings to light the strong business performance influence of E-CRM, highlighting the latter's capacity for building lasting customer relationships as well as for gaining a competitive edge in the digital market. This paper is qualitative in nature and describes the primary role, influences and impact of CRM in the attainment of success in E-commerce .This main paper studied key difference between CRM and E CRM , the importance of Customer Relationship Management (CRM) systems in the context of E-Commerce and theE CRM s role, influence & benefits to e-commerce studied effect of Customer Relationship Management (CRM) in E- Commerce and identified the advantages that Customer Relationship Management (CRM) offers to E-CRM.