ARTIFICIAL INTELLIGENCE TECHNOLOGIES IMPLEMENTATION IN BUSINESS PROCESSES

The article analyzes the role of artificial intelligence (AI) technologies in optimizing business processes. The impact of AI on key business areas such as marketing, supply chain management, recruitment, financial and production processes is being investigated. The main advantages of using AI are explored, including increased efficiency, reduced costs and improved analytical capabilities. It is emphasized that, despite the significant advantages, the introduction of AI is associated with a number of challenges, such as high costs, the need for qualified personnel and risks associated with data security.