ANALYSIS OF STUDENT SATISFACTION IN MBA LOGISTICS AND SHIPPING MANAGEMENT USING QUALITY SERVICE

Student satisfaction is a fundamental aspect of quality in higher education, affecting both academic performance and institutional reputation. This study examines the satisfaction levels of MBA Logistics and Shipping Management students, with an emphasis on how service quality factors shape their opinions. The study analyses tangibles, reliability, responsiveness, assurance, and empathy using data collected via a structured questionnaire from 575 students across three educational institutions (Private, Public, and Deemed) in Chennai. Data were collected using convenience sampling. The findings are intended to assist institutions in understanding essential service quality variables that influence student satisfaction, as well as to provide practical insights for improving educational settings and assistance services for MBA Logistics and Shipping Management programs.