Role Of Intellectual Property Rights (IPR) In E-Commerce

The rapid advancement of digital technology and the changing consumer behaviour have significantly boosted the expansion of e-commerce, eliminating geographical boundaries for businesses. This has provided businesses with the opportunity to reach customers on a global scale. In the e-commerce sector, Intellectual Property Rights (IPR) play a crucial role in fostering innovation, protecting brands, ensuring fair competition, and safeguarding the interests of both businesses and consumers. However, with this expansion, the risks of Intellectual Property (IP) infringement, such as counterfeit products, content theft, and domain name squatting, have also increased substantially. To address these challenges, it is essential to raise awareness about IPR, strengthen legal enforcement, leverage AI-based technologies, adopt blockchain technology, educate consumers, and collaborate at the international level. Strengthening IPR protection in e-commerce can help curb unauthorized use and counterfeit products, creating a secure and competitive digital marketplace. This study analyzes the impact of IPR in e-commerce, the challenges in intellectual property protection, and the measures to overcome these challenges. The research is primarily based on secondary sources such as reports, journals, newspapers, and websites. The study provides a detailed overview of trademark infringement, patent rights violations, cyber security risks, and data privacy issues in e-commerce.