"IMPACT OF SOCIAL MEDIA ON STREET FOOD CULTURE IN INDIA"

In recent years, social media platforms have emerged as powerful tools shaping various aspects of culture and society worldwide. One of the areas significantly influenced by social media is street food culture, particularly in countries like India where street food holds a prominent place in culinary traditions. This paper examines the impact of social media on street food culture in India, exploring how these digital platforms have transformed the way street food is consumed, perceived, and marketed. Through a comprehensive analysis of various dimensions, including consumer behaviour, vendor dynamics, and cultural perceptions, this paper sheds light on the intricate relationship between social media and India's vibrant street food scene.