Revolutionizing Product Discovery in the eCommerce Landscape: From ChatGPT to Pinterest and TikTok

The eCommerce landscape is undergoing a significant transformation in how products are discovered. Traditional models that rely on search and filtering mechanisms are being supplemented—and in some cases disrupted—by emerging discovery-driven platforms that focus on personalized recommendations, interactive content, and social engagement. This paper explores the technological advances that enable this transformation, including AI-powered recommendations, user-generated content, and social commerce, and examines their implications for the future of eCommerce.