A QUASI-EXPERIMENTAL STUDY ON THE EFFECTIVENESS OF THE "SCHOOL ON AIR" TELEVISION PROGRAMME ON LEARNING OUTCOMES AMONG SECONDARY SCHOOL STUDENTS IN NIGERIA

This study investigated the effectiveness of the "School on Air" TV instructional programme in enhancing secondary school students' learning. Using a quasi-experimental research design, the study involved 150 senior secondary school students in Taraba State, Nigeria, who were divided equally into control and experimental groups. The experimental group was exposed to a 25-minute episode of the "School on Air" programme, while the control group was not. Pre and post-test assessments were conducted to compare learning outcomes between the two groups. The findings reveal that while both groups exhibited poor knowledge before the treatment, the experimental group showed a significant improvement in their understanding of gender nouns after exposure to the TV programme. The study supports the idea that media-based education can be an impactful tool for enhancing learning. This suggests that the "School on Air" programme effectively enhanced students' learning. The study's findings have implications for both educational policy and the theory of social learning.