The Impact of Information and Communication Technology Adoption on Women Entrepreneurs in the Education Sector

This study explores the transformative role of Information and Communication Technology (ICT) adoption among women entrepreneurs in the education sector, focusing on its impact on business performance, empowerment, and sustainability. Conducted in Jodhpur District, Rajasthan, the research employs a quantitative approach, surveying 250 women entrepreneurs running educational ventures, such as coaching centres, e-learning platforms, and skill development institutes. The study investigates how ICT tools—such as mobile applications, online learning management systems, and digital marketing platforms—influence operational efficiency, market reach, and financial outcomes. Using Cronbach’s Alpha for reliability, T-tests, and ANOVA for statistical analysis, the findings reveal that ICT adoption significantly enhances business scalability and customer engagement, though barriers like limited digital literacy and infrastructure access persist. Women entrepreneurs with higher ICT usage reported improved decision-making, reduced operational costs, and increased revenue streams through online services. However, challenges such as high initial costs and socio-cultural constraints limit full adoption. The study highlights the need for targeted training programs and policy interventions to bridge the digital divide, particularly for rural women entrepreneurs. By fostering digital inclusion, ICT can empower women in the education sector to overcome traditional barriers, promote gender equity, and contribute to economic growth. The results underscore the importance of supportive ecosystems, including affordable technology access and skill-building initiatives, to maximize ICT’s potential in enhancing entrepreneurial success and societal impact. Keywords: ICT adoption, women entrepreneurs, education sector, digital literacy, empowerment, business performance, gender equity