A Study on customer satisfaction towards Royal Enfield

This article explores customer satisfaction with Royal Enfield motorcycles in Pondicherry, highlightingbuyer demographics, brand perceptions, purchase motivations, and post-purchase experiences. Based onsurvey analysis and market trends, it presents insights into customer preferences, evaluates factorsinfluencing satisfaction, and offers recommendations for enhancing brand appeal and service quality.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-05-09
DOI
https://doi.org/10.5281/zenodo.15375915
Primary Topic
Genetics and Plant Breeding
Type
article
Field-Weighted Citation Impact
0.00
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article

A Study on customer satisfaction towards Royal Enfield

Zenodo (CERN European Organization for Nuclear Research)
Genetics and Plant Breeding
article

A Study on customer satisfaction towards Royal Enfield

article en

Abstract

This article explores customer satisfaction with Royal Enfield motorcycles in Pondicherry, highlightingbuyer demographics, brand perceptions, purchase motivations, and post-purchase experiences. Based onsurvey analysis and market trends, it presents insights into customer preferences, evaluates factorsinfluencing satisfaction, and offers recommendations for enhancing brand appeal and service quality.

Zenodo (CERN European Organization for Nuclear Research)
Industry, innovation and infrastructure
Openalex Percentile: Top 66%
Genetics and Plant Breeding
DOIOpen Access PDFOpenAlex
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A Study on customer satisfaction towards Royal Enfield · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS