A STUDY ON DIGITAL MARKETING STRATEGIES WITH REFERENCE TO RELIANCE TRENDS AT HYDERABAD

In the digital era, the fashion retail industry has increasingly adopted online platforms to connect with consumers and stay competitive. This study investigates the digital marketing strategies implemented by Reliance Trends, one of India’s leading fashion retail brands, with a focused reference to its operations at Suchitra Trends. The research explores how Reliance Trends leverages social media marketing, influencer collaborations, content creation, search engine optimization (SEO), and personalized advertising to enhance brand visibility and drive customer engagement. Using a mixed-methods approach— comprising structured surveys and secondary data analysis—the study reveals that Reliance Trends has achieved high digital visibility, particularly among the 18–35 age group, through platforms like Instagram and Facebook. Key findings indicate that video content, influencer promotions, and digital discounts significantly influence consumer buying decisions and encourage repeat purchases. However, the study also identifies areas for improvement, including mobile app usability, regional content adaptation, and deeper personalization. The research concludes that Reliance Trends’ digital marketing strategy is robust, customercentric, and well-aligned with current industry trends. It recommends strategic enhancements in AI-driven personalization, omnichannel integration, and regional marketing to maintain a competitive edge. These insights offer valuable implications for fashion retailers aiming to optimize their digital outreach in a dynamic and evolving market landscape.