A Study on Customer Perception and Satisfaction Towards Electric Vehicles with Special Reference to Coimbatore City

This study investigates customer perception and satisfaction towards electric vehicles (EVs) in Coimbatorecity, aiming to understand the factors influencing EV adoption. With growing environmental concerns andgovernment incentives, the shift towards EVs is gaining momentum. The research highlights that whilecustomers are motivated by the environmental benefits and long-term cost savings of EVs, concerns abouthigh upfront costs, limited charging infrastructure, and range anxiety are barriers to adoption. Customersatisfaction is found to be positively impacted by factors such as vehicle performance, after-sales service,and government incentives. The study emphasizes the need for improved charging infrastructure, betterawareness campaigns, and stronger policy support to enhance the adoption of electric vehicles in Coimbatoreand meet customer expectations.