CAUTION! A SPIDER'S TRAP! A VISUAL METAPHOR POTENTIAL IN HUMAN TRAFFICKING AWARENESS

This paper explores the potential of using the spiderweb metaphor to support educational programs on awareness of human trafficking. The methods of conceptual analysis and empirical studies showed how the metaphor can shape students’ perceptions of human trafficking. The results of the experiments with 60 undergraduates reveal that texts deliberately featuring spiderweb metaphors significantly improve emotional engagement and awareness. The study suggests that integrating graphical representations of the metaphor in educational materials can effectively raise awareness of human trafficking, particularly among young people in Ukraine, and proposes further research to evaluate broader impacts.