A Study on Impact of Marketing Strategies Towards Google Assistant for Cruelty free Brands in Cosmetic Market with Special Reference to Coimbatore City

The cosmetic industry is undergoing a transformation driven by technological advancements and increasing consumer demand for ethical and sustainable products. This study focuses on the role of digital marketing and artificial intelligence (AI) in promoting cruelty-free cosmetics in Coimbatore, particularly through Google Assistant. It examines how digital marketing strategies tailored for AI-powered voice assistants impact consumer behavior and brand perception.Using a questionnaire, primary data was collected and analyzed through Percentage Analysis, Chi-square, and T-Test methods. Key findings reveal a strong link between demographic factors and the frequency of using Google Assistant to search for cruelty-free cosmetics. The study underscores the importance of optimizing content for voice search queries to cater to the growing use of AI-driven tools like Google Assistant. It also emphasizes the need for seamless integration of these tools with social media platforms, e-commerce websites, and mobile apps to enhance the customer experience.Inconclusion, the research highlights the importance of innovation, collaboration, and transparency in digital marketing strategies. By adopting these approaches, cruelty-free brands can strengthen consumer engagement, improve brand perception, and thrive in the competitive and ethically evolving cosmetic market.