30. RESPONSIBLE COMMERCE AND THE COMMON GOOD: THIRUKKURAL AS A GUIDE FOR SUSTAINABLE BUSINESS

The growing global focus on ethical capitalism and sustainable business has placed the need for moral values in business in the limelight. This essay analyzes theAncient Tamil treatise Thirukkural as a great business guidebook to ethical business in the service of the common good. Composed over 2000 years ago by poet- philosopher Thiruvalluvar, Thirukkural elaborates moral conduct, just governance, and ethical ways of gaining wealth. This essay discovers significant Kurals relating to business ethics and traces them to modern sustainable business practices, corporate social responsibility (CSR), and stakeholder theory. The study concludes that Thirukkural offers timeless wisdom for structuring business practices in accordance with justice, responsibility, and long-term good for society.