CONSUMER BUYING BEHAVIOUR TOWARDS ECO FRIENDLY PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT

This research investigates consumer behavior towards eco-friendly products, focusing on understanding the factors that influence purchasing decisions. The study uses a survey method to collect data from a sample of 200 respondents, analyzing their attitudes, preferences, and perceptions regarding eco-friendly products. By employing statistical techniques such as descriptive analysis, Chi-Square tests, and ANOVA, the study aims to identify patterns in consumer choices and the impact of demographic factors on these decisions. The results will offer valuable insights into the motivations behind eco-friendly product purchases and help companies and policymakers improve strategies for promoting sustainability in the market. This research contributes to the growing field of environmental consumer behavior and supports efforts to increase awareness and adoption of eco-friendly products.