INTERNATIONAL MANAGEMENT PRACTICES IN NON-PROFIT HUMANITARIAN ORGANIZATIONS: TRENDS AND CHALLENGES

Abstract This article examines international management practices within non-profit humanitarian organizations. It identifies current trends such as digital transformation, the development of partnerships and localization of aid, a focus on sustainability, and adherence to ethical standards. At the same time, organizations face challenges including funding shortages, issues of transparency and accountability, cultural sensitivity, and ethical dilemmas in crisis situations. Successful and unsuccessful cases of international humanitarian organizations such as the WFP, Caritas, Oxfam, and the American Red Cross are analyzed. Future directions for improving humanitarian management are outlined, including the broader use of digital technologies, the development of flexible financial mechanisms, deeper localization, and increased accountability to beneficiaries. The article is based on a review of academic works by P. Walker, A. de Waal, S. Wodsworth, S. Hopgood, and other researchers.