CASH FLOW MANAGEMENT: METHODS FOR ENSURING LIQUIDITY IN ENTERPRISES.

This article examines the theoretical and practical aspects of cash flow management, as well as modern approaches to ensuring liquidity. To achieve financial stability, enterprises must strategically manage cash flow, maintain solvency, and proactively assess potential financial risks. The article also analyzes the impact of factors such as artificial intelligence, financial planning, accounting discipline, and diversity of financing sources on liquidity. The recommendations developed based on analytical approaches are of practical importance for small and large enterprises.