School Plant Management and Marketability of Private Secondary Schools in Akwa Ibom State

The study examined the extent to which School Plant Management predicted Marketability of Private Secondary Schools in Akwa Ibom State. Correlational research design was used for the study. The population of this study consisted of all the 499 Principals spread across all the 499 Private Secondary Schools in the thirty-one Local Government Areas in Akwa Ibom State. 222 respondents were drawn from the population to participate in the study using multi stage sampling technique. Two instruments, entitled “School Plant Management Questionnaire (SPMQ) and Secondary School Marketability Questionnaire (SSMQ)” were used to gather data for the study. The instruments were validated by three experts. The reliability of the instruments was determined using Cronbach Alpha Analysis with reliability coefficients of .875 for SPMQ and .855 for SSMQ. Simple Regression Analysis statistics was used to answer the research questions and test the null hypotheses at 0.05 level of significance. The results of the findings showed that, library management and classroom management are significant predictors of Marketability of Private Secondary Schools in Akwa Ibom State. Based on the findings, it was concluded that School Plant Management can predict Marketability of Private Secondary Schools in Akwa Ibom State. It was recommended, amongst others, that Ministry of Education should monitor the state of facilities in private secondary schools in Akwa Ibom State and withdraw Authority To Operate (ATO) form schools with poor facilities.