WAYS TO USE DIGITAL MARKETING IN SUSTAINABLE TOURISM DEVELOPMENT

Contemporary technological innovations are essential to the growth of the travel and tourism sector. In particular, digital marketing tools make it possible to regulate tourist travels, promote sustainable tourism, and advertise tourism-related products and services. The tourist industry's sustainable growth is being significantly impacted by digital technologies. The Internet and digital marketing tools are essential for generating tourists, enhancing the value of services, and more effectively planning travel. The successful use of digital marketing in the growth of sustainable tourism will be studied in this thesis.